THE BRIEF
FIND NEW WAYS TO ENGAGE AND REACH OUT TO NEW OR EXISTING CUSTOMERS BASED OUTSIDE THE IKEA SHOWROOM.
PROBLEM STATEMENT: Many consumers comes to the IKEA showroom but ikea wants to reach out beyond the shop front.
SOLUTION STATEMENT: The IKEA "Live Showroom". where consumers can experience the real life IKEA living beyond the compounds of its own IKEA building. Thus creating new business opportunities for the brand and consumers can be fully assured and confident of the quality of IKEA items beyond its aesthetic looks. Resulting in buys through the IKEA app.
User Research • Synthesising • Sketching • User Flows • Wireframing • Prototyping
THE IDEA
Ikea reaches out to dying businesses and landlords who wants to rent out their space to temporary travellers. Ikea will revamp their spaces and fill it all up with Ikea furnishings to let consumers to experience the living spaces and bring life back to the places.
It is called "IKEA. THE LIVING SHOWROOM".
how it works
VISIT THE IKEA LIVING SHOWROOMS
Hop from cafes to weekend stays in specially themed condos, users can experience the real Ikea living with the usage of all Ikea products from sofas to dining to pillows to cups to many more.
EXPERIENCE IT, SCAN THE QR CODE, BUY IT
As you experience the Ikea Living Showroom, you can scan all the ikea products you like and purchase it right away through the app and get them delivered to your doorstep hassle free.
THE SHOWROOM
KEY FEATURES OF THE APP
LOCATIONS OF IKEA LIVING SHOWROOMS • LOCATION BASED LISTINGS • GPS GUIDE TO FIND THE IKEA LIVING SHOWROOMS • SCAN QR CODE OF FAVOURITE ITEMS • ONLINE CHECKOUT • NOTIFICATIONS OF DELIVERY • CONTACTLESS PAYMENT MODES
See what you like, scan what you love and buy it.
Explore IKEA App Prototype at https://xd.adobe.com/view/1c428e10-511c-4b13-86e3-06f95f2e1a96/