Who I AM.jpg

Who I Am

an award winning senior art director by experience,

ux/ui designer by practice.

I AM A TOTAL BELIEVER OF THE POWER OF GREAT IDEAS

which has the ability to change the mindset of consumers and to transform the lives of each individual with every brand story and presence.


I BELIEVE IN THE RENEWING OF MY MIND AND TO BECOME A T-SHAPED PROFESSIONAL 

in the journey of my career life. I believe a strong brand lives in ATL, BTL and Digital as one complete ecosystem.


I strive to be user centric

so as to create ideas that speak the human truth. Connect brands and consumers through UX research, implementing it through UI and build greater brand presence with the use of technology.

Innovation distinguishes between
a leader and a follower.
Design is not just what it looks like
and feels like.
Design is how it works.
— STEVE JOBS

I specialise in

Advertising (Online/Offline), User Experience Design, UX Research, User Interface, Interaction Design, Service Design, Product Design, Branding.