THE BRIEF
CREATE AN EXERCISE REGIMEN THAT ENCOURAGES USERS TO EXERCISE MORE AND STAY FIT WITH A GUILT FREE LIFESTYLE.
INSIGHT: WE ALL LOVE TO EAT BUT SOME GIVE UP THE FOOD THEY LOVE BECAUSE OF HEALTH REASONS OR FOR THE FEAR OF WEIGHT GAIN.
User Research • Synthesising • Sketching • User Flows • Wireframing • Prototyping
THE IDEA
To motivate users to run more frequently, we propose a unique reward system that connects their love for food with their fitness activities. By running more, users earn rewards, effectively burning calories and alleviating concerns about gaining weight from enjoying their favorite meals.
This incentive aims to boost physical activity levels, making exercise more rewarding and enjoyable, as users can indulge in their culinary preferences without the guilt, thanks to their increased exercise efforts.
It is called the Adidas "Run To Eat".
The more distance you cover, the greater your rewards—ranging from indulging in a coveted buffet to savoring a steak from your favorite restaurant, based on your running achievements.
Additionally, the app encourages social fitness by allowing you to invite friends to run alongside you for the same rewards or to view each other’s goals. Celebrate your accomplishments by sharing your victories on social media, then enjoy your well-earned meal together, turning fitness into a shared, rewarding experience.
how it works
REGISTER WITH THE ADIDAS SERIAL NUMBER
Every Adidas shoe is equipped with a unique serial number that enables tracking of the shoe's location and records its running history, providing a personalized and detailed account of its use.
CHOOSE YOUR RUN
Upon completing your chosen run, you'll receive a claim voucher for the meal you've selected, either at a discounted price or as part of a merchant's ongoing promotion, rewarding your effort with a savory incentive.
the features
KEY FEATURES OF THE APP
When you select your run, the GPS feature provides audio guidance to ensure your safety on the move. Your runs are meticulously recorded, offering a personalized fitness analysis to track your progress. Upon completing your run, you instantly earn an eVoucher, unlocking the joy of indulging in your favorite meal guilt-free.
SEE WHAT YOU AND YOUR FRIENDS ARE RUNNING FOR
View your selected run and, if desired, receive audio guidance throughout to keep you on track. You can invite friends to join or see who else is aiming for the same reward, adding a social dimension to your fitness journey.
THE RUN
RUN IT, WIN IT, CLAIM IT.
After finishing your run, an eVoucher is dispatched to the app. To redeem it, simply present it at the merchant's counter and savor your meal worry-free. As long as you maintain your running routine, you can enjoy these rewards while staying in shape.
