the business model
The objective is to introduce data-only mobile plans through partnerships with local telcos and app offers from Apple/Android. This initiative aims to offer users instant connectivity via flexible data plans tailored to individual preferences, including features like data sharing among group users and eSIM compatibility for the latest smartphone users.
The research
The aim is to understand the wants and needs of millennials aged 18 to 35. To achieve this, we'll recruit participants from local universities, public areas, and platforms like Carousel to explore their mobile usage, behaviors, patterns, pain points, and their current telecommunications provider. This research will provide valuable insights into tailoring services and solutions that meet the specific preferences of this demographic.
The Concept
The Paper Wireframing
