RECHARGE YOUR DEVICES AS YOU RUN.
BRIEF: GET ADIDAS RUNNERS TO STAY CONNECTED IN THEIR RUN.
IDEA: POWER UP ANY OF YOUR DEVICES WITH YOUR RUN.
In our increasingly connected world, the desire to stay constantly connected is paramount. Inspired by this, I've conceptualized a way to motivate consumers to run more, harnessing the power of their movement. This energy, generated through running, could be converted into kinetic energy capable of powering devices anywhere, anytime. Imagine the freedom of charging your gadgets simply by running, a groundbreaking innovation made possible by Adidas.