In collaboration with award-winning Taiwanese artist, Po-Chih Huang, SK-II presents the limited edition Facial Treatment Essence collection.
In crafting our festive campaign, we embarked on a two-phase creative journey. The initial phase launched with a series of captivating images, showcasing an artist's rendition of flowers meticulously integrated into the iconic bottle design, culminating in the ultimate embodiment of enduring allure – The Gift of Everlasting Beauty. This exquisite visual narrative served as the muse for an exclusive festive track, eloquently capturing the essence of perpetual beauty as reflected in nature and our cherished relationships.
For the second phase of the festive campaign, we forged a partnership with the globally acclaimed dance troupe, ENRA. Together, we ventured into an innovative fusion of design and dance, employing state-of-the-art technology to choreograph a performance that articulates love's expression through enchanting floral motifs. This collaboration has not only pushed creative boundaries but also elevated the campaign to a mesmerizing spectacle of artistry and emotion.
PR LINKS:
http://www.campaignbriefasia.com/2014/12/leo-burnett-singapore-releases.html
http://www.sk-ii.com.sg/en/whats-new/in-the-spotlight/festive-enra.aspx
SK-II Christmas Campaign (Online)
