TO DEMONSTRATE THE KEY BENEFIT OF THE COLGATE MOTION WHICH CLEANS THE ORAL 360.
PROBLEM: How can we improve access to dental care and promote oral hygiene practices to address the global challenge posed by the prevalence of oral diseases affecting 3.5 billion people?
SOLUTION: Demonstrating the Efficiency of the Colgate Motion Toothbrush Through Road Sweeper Analogy
The concept of illustrating the toothbrush's effectiveness came to me through the imagery of a road sweeper meticulously cleaning every corner. This vision and the medium converged seamlessly in my mind, encapsulating the toothbrush's benefits through the simplicity of an outdoor advertising idea.
PR LINKS:
http://www.bestadsontv.com/ad/44889/zoe-ong-Colgate-Powerbrush
http://www.coloribus.com/adsarchive/ambient/colgate-motion-powerbrush-12796555/
http://www.advertolog.com/colgate/ambient/powerbrush-12794805/
http://theinspirationroom.com/daily/2009/adfest-lotus-winners/