A LIVE EXPERIMENT TO TEST HOW ALERT YOU ARE.
PROBLEM: How can BRAND'S Essence of Chicken contribute to improving mental alertness among consumers?
SOLUTION: Implementing a Basic Alertness Test to Swap Two Similar-Looking Individuals.
Our team conducted an experiment in the bustling business district, challenging the public's alertness by swapping the person they were conversing with mid-dialogue. This exercise demonstrated that many individuals aren't as observant as they believe. To highlight the importance of mental sharpness, each participant was rewarded with a bottle of Brand's Essence of Chicken at the conclusion of the test.