OCBC GIVES YOU A $500 PRE-LOADED YES! CARD TO WIN THE 24-HRS OF YES! RACE.
PROBLEM: How can we effectively raise awareness that the OCBC YES! Card is the ideal choice for everyday use among potential users?
SOLUTION: Offer OCBC Participants the Opportunity to Showcase the OCBC YES! Card's Key Benefits for Islandwide Use.
How It Works:
To boost the OCBC YES! Card usage, we initiated a campaign inviting participants to submit a 15-second video on our OCBC microsite. Winners received an OCBC YES! Card with a $500 credit limit to use at as many locations as possible within 24 hours. This campaign, executed both online and offline, generated significant public relations and free media exposure, achieving great success.
