Subway "Inch to Win": A Social Media-Based Online Competition
PROBLEM: How can we encourage consumers to engage in enjoyable and interactive experiences with their Subway sandwiches?
SOLUTION: Initiate an online campaign encouraging individuals to craft their unique Subway sandwiches for a chance to win their dream trip.
To promote healthy eating habits, we're launching a social Subway campaign that allows participants to enjoyably craft their personalized sandwiches, place orders, and share their creations instantly on Facebook or Twitter. Our approach includes integrating print and outdoor advertisements showcasing each unique sandwich, complete with QR codes for easy sharing and engagement.
Additionally, an online sandwich-making banner offers a fun and straightforward ordering method, particularly targeting busy working adults during peak lunch hours. To further engage our audience, we're spreading viral videos on Subway's YouTube branded page, aiming to create the world's longest online sandwich. Launching webisodes to educate the public, we're dispelling the myth that healthy eating is dull by highlighting Subway's extensive range of fresh ingredients for every meal.
