In collaboration with award-winning Taiwanese artist, Po-Chih Huang, SK-II presents the limited edition Facial Treatment Essence collection.
Our festive campaign unfolded in two distinct phases, beginning with an evocative series that transformed the iconic bottle through the artist's lens, utilizing captivating floral imagery. This initiative, titled "The Gift of Everlasting Beauty," symbolizes a timeless offering. The enchanting designs subsequently inspired an exclusive festive track, encapsulating the perpetual beauty echoed in the natural world and our valued relationships.
In the campaign's second phase, we entered a creative alliance with the internationally acclaimed dance company, ENRA. This collaboration brought to life a unique fusion of design and dance, leveraging advanced technology to craft a performance that articulates the expression of love through the magical use of flowers. This innovative approach not only enriched the campaign's narrative but also redefined the boundaries of artistic expression.
PR LINKS:
http://www.campaignbriefasia.com/2014/12/leo-burnett-singapore-releases.html
http://www.sk-ii.com.sg/en/whats-new/in-the-spotlight/festive-enra.aspx
