GET MORE DRIVERS TO EXPERIENCE THE THRILL OF CONQUERING THE MOUNTAIN WITH A LANDROVER.
PROBLEM: HOW DO WE GET MORE DRIVERS TO GET A "TEST DRIVE" WITHOUT COMING TO THE LANDCOVER SHOWROOM?
SOLUTION: Creating the Illusion of a Real Test Drive Through the Challenge of Navigating Circular Carparks.
To convey the experience of driving a Land Rover, especially for urban adventurers heading to the mountains or off-road terrains, I devised a concept transforming circular carparks into 'virtual mountains.'
As drivers ascend these carparks, they simulate climbing to a mountain's peak, offering an immediate taste of the surreal experience. This inventive approach highlights how effortlessly a real Land Rover can navigate actual mountains, promising an unparalleled adventure.